Behavioural Economics

Course summary

The course gives an introduction to behavioral economics, delves deep into the psychology applied in behavioral economics and also provides insight on the role of behavioral economics in business.

Learning outcome

By the end of the course, learner will be able to:

  • Understand the concept of behavioral economics and the psychological aspects associated with it.
  • Become aware of the emotional triggers that influences consumer's buying behavior.
  • Understand the impact of behavioral economics on business and its significance in product design.

Modules

The learner will understand how behavioral economics differ from traditional economics and the important concepts associated with behavioral economics.

The learner will get insights about the psychology related to behavioural economics and the emotional triggers that influence consumer's buying behaviour.

The learner will get to know the impact of behavioural economics on business and the significance of behavioural economics in product design.