Digital marketing

Course summary

In todays' business scenario of global village, digital marketing is the best solution over all other marketing strategies. Digital marketing is much beyond just getting likes and comments. Any business can scale to new heights solely by excellent digital marketing. This course on 'Introduction to Digital Marketing' provides an understanding on all the key elements of digital marketing, outlines the ways to influence businesses positively. The course deals with email marketing, social media marketing, blog marketing, mobile marketing, affiliate marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Learning outcome

By the end of the course, learner will be able to:

  • Understand the basics of digital marketing.
  • Apply email marketing strategies to drive sales.
  • Devise effective social media marketing campaigns.
  • Influence customers positively through content and blog marketing.
  • Achieve results using affiliate marketing campaigns.
  • Craft strategic mobile marketing campaigns.
  • Target audience through Search Engine Marketing.
  • Increase web traffic through Search Engine Optimization.

Modules

The course explains how digital marketing is essential for today's businesses. The module deals with various social media channels that are used to market brands and companies online.

The course deals with one of the most fundamental digital marketing channels - email marketing. The module helps in understanding the elements of email marketing, types of email marketing, and the ways to review email marketing campaigns.

The course explains how social media marketing allows businesses to build their brand, drive sales, and connect with the audience effectively. The module gives insight about the types of social media platforms, social media analytics, and its influence on the business.

The course deals with content and blog marketing that has proved to influence the purchasing decisions of customers. The module helps in assimilating strategies for content and blog marketing, and the methods to monitor the campaigns.

The course deals with affiliate marketing, its types, and ways to monitor affiliate marketing campaigns and establish trust among the audience.

The course provides insight on the principles of mobile marketing, its types, and the ways to review mobile marketing campaigns.

The course provides insight on the key aspects of SEM, its types and strategies that are foundational for increasing brand awareness.

The course helps understand how Search Engine Optimization (SEO) drives the quality and quantity of website traffic. The module deals with the fundamentals of SEO, its types, and methods to review SEO campaigns.