Courses in Sales & Marketing Excellence
Introduction to Behavioural Economics
Course Type : Self paced learning course
Course Duration : 25 Minutes
Learner profile : Sales and marketing professional
Course summary : The learner will understand how behavioral economics differ from traditional economics and the important concepts associated with behavioral economics.
Course Duration : 25 Minutes
Learner profile : Sales and marketing professional
Course summary : The learner will understand how behavioral economics differ from traditional economics and the important concepts associated with behavioral economics.
Psychology in Behavioural Economics
Course Type : Self paced learning course
Course Duration : 25 Minutes
Learner profile : Sales and marketing professional
Course summary : The learner will get insights about the psychology related to behavioural economics and the emotional triggers that influence consumer's buying behaviour.
Course Duration : 25 Minutes
Learner profile : Sales and marketing professional
Course summary : The learner will get insights about the psychology related to behavioural economics and the emotional triggers that influence consumer's buying behaviour.
Behavioural Economics In Business
Course Type : Self paced learning course
Course Duration : 35 Minutes
Learner profile : Sales and marketing professional
Course summary : The learner will get to know the impact of behavioural economics on business and the significance of behavioural economics in product design.
Course Duration : 35 Minutes
Learner profile : Sales and marketing professional
Course summary : The learner will get to know the impact of behavioural economics on business and the significance of behavioural economics in product design.
Introduction To Digital Marketing
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary :The course explains how digital marketing is essential for today's businesses, various social media channels that are used to market brands and companies online.
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary :The course explains how digital marketing is essential for today's businesses, various social media channels that are used to market brands and companies online.
Email Marketing
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course deals with one of the most fundamental digital marketing channels - email marketing, understanding the elements of email marketing, types of email marketing, and the ways to review email marketing campaigns.
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course deals with one of the most fundamental digital marketing channels - email marketing, understanding the elements of email marketing, types of email marketing, and the ways to review email marketing campaigns.
Social Media Marketing
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course explains how social media marketing allows businesses to build their brand, drive sales, and connect with the audience effectively. The course also gives insight about the types of social media platforms, social media analytics, and its influence on the business.
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course explains how social media marketing allows businesses to build their brand, drive sales, and connect with the audience effectively. The course also gives insight about the types of social media platforms, social media analytics, and its influence on the business.
Content And Blog Marketing
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course deals with content and blog marketing that has proved to influence the purchasing decisions of customers.
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course deals with content and blog marketing that has proved to influence the purchasing decisions of customers.
Affiliate Marketing
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course deals with affiliate marketing, its types, and ways to monitor affiliate marketing campaigns and establish trust among the audience.
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course deals with affiliate marketing, its types, and ways to monitor affiliate marketing campaigns and establish trust among the audience.
Mobile Marketing
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course provides insight on the principles of mobile marketing, its types, and the ways to review mobile marketing campaigns.
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course provides insight on the principles of mobile marketing, its types, and the ways to review mobile marketing campaigns.
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Search Engine Marketing (SEM)
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course provides insight on the key aspects of SEM, its types and strategies that are foundational for increasing brand awareness.
Course Duration : 20 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary : The course provides insight on the key aspects of SEM, its types and strategies that are foundational for increasing brand awareness.
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Search Engine Optimization (SEO)
Course Type : Self paced learning course
Course Duration : 15 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary :The course helps understand how Search Engine Optimization (SEO) drives the quality and quantity of website traffic. The course deals with the fundamentals of SEO, its types, and methods to review SEO campaigns.
Course Duration : 15 Minutes
Learner profile : Junior employees and one who wants to understand digital marketing
Course summary :The course helps understand how Search Engine Optimization (SEO) drives the quality and quantity of website traffic. The course deals with the fundamentals of SEO, its types, and methods to review SEO campaigns.
Art of Salesmanship
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Junior sales professionals. Anyone who wants to sell
Course summary :TSalesmanship too is an art. The perfection of its technique requires learning and practicing. This course explains the significance of salesmanship.
Course Duration : 20 Minutes
Learner profile : Junior sales professionals. Anyone who wants to sell
Course summary :TSalesmanship too is an art. The perfection of its technique requires learning and practicing. This course explains the significance of salesmanship.
Types of Selling
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Junior sales professionals. Anyone who wants to sell
Course summary :This course covers the different types of selling and describes which type can be adopted for the product to be sold.
Course Duration : 20 Minutes
Learner profile : Junior sales professionals. Anyone who wants to sell
Course summary :This course covers the different types of selling and describes which type can be adopted for the product to be sold.
Types of Customers
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Junior sales professionals. Anyone who wants to sell
Course summary :Understanding the customer is very important as a salesperson. The success of a sale is in knowing exactly what the customer needs. In this course, learner will get to know the types of customers, their nature and the ways to deal with them to fulfill their needs.
Course Duration : 20 Minutes
Learner profile : Junior sales professionals. Anyone who wants to sell
Course summary :Understanding the customer is very important as a salesperson. The success of a sale is in knowing exactly what the customer needs. In this course, learner will get to know the types of customers, their nature and the ways to deal with them to fulfill their needs.
Sales Process
Course Type : Self paced learning course
Course Duration : 100 Minutes
Learner profile : Junior sales professionals. Anyone who wants to sell
Course summary :Sales is a structured set of tactical steps. This course covers the seven steps of sales process, starting from preparation and research, lead generation and prospecting, need identification, presenting the solution, handling objections, closing the sale, to the final step of following-up.
Course Duration : 100 Minutes
Learner profile : Junior sales professionals. Anyone who wants to sell
Course summary :Sales is a structured set of tactical steps. This course covers the seven steps of sales process, starting from preparation and research, lead generation and prospecting, need identification, presenting the solution, handling objections, closing the sale, to the final step of following-up.
Soft Skills for Sales Professionals
Course Type : Self paced learning course
Course Duration : 35 Minutes
Learner profile : Junior sales professionals. Anyone who wants to sell
Course summary :This course covers the soft skills that are critical for sales excellence. Skills such as organisation skills, communication skills, inter-personal relationship skills, negotiation and persuasion skills, and virtual selling skills are dealt in detail in the course.
Course Duration : 35 Minutes
Learner profile : Junior sales professionals. Anyone who wants to sell
Course summary :This course covers the soft skills that are critical for sales excellence. Skills such as organisation skills, communication skills, inter-personal relationship skills, negotiation and persuasion skills, and virtual selling skills are dealt in detail in the course.
Understanding data analytics
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Sales Managers
Course summary :This course will provide insights about the fundamentals of data analytics such as importance of data, role of data analytics, data analysis processes such as forecasting analysis, data visualization and data mining.
Course Duration : 20 Minutes
Learner profile : Sales Managers
Course summary :This course will provide insights about the fundamentals of data analytics such as importance of data, role of data analytics, data analysis processes such as forecasting analysis, data visualization and data mining.
Data analytics in sales operations
Course Type : Self paced learning course
Course Duration : 25 Minutes
Learner profile : Sales Managers
Course summary :This course deals with sales data analysis and its importance in redefining business strategies based on data. The course also covers sales planning and forecasting techniques, the benefits of sales analysis and data driven decision making in the growth of business.
Course Duration : 25 Minutes
Learner profile : Sales Managers
Course summary :This course deals with sales data analysis and its importance in redefining business strategies based on data. The course also covers sales planning and forecasting techniques, the benefits of sales analysis and data driven decision making in the growth of business.
Customer Service
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Customer-facing professionals
Course summary :The course equips learners with essential skills to provide exceptional support, emphasizing effective communication, problem-solving, and building lasting customer relationships. It empowers individuals to deliver top-notch service, enhancing business success and customer satisfaction.
Course Duration : 20 Minutes
Learner profile : Customer-facing professionals
Course summary :The course equips learners with essential skills to provide exceptional support, emphasizing effective communication, problem-solving, and building lasting customer relationships. It empowers individuals to deliver top-notch service, enhancing business success and customer satisfaction.
Customer-Focused Mindset
Course Type : Self paced learning course
Course Duration : 25 Minutes
Learner profile : Customer-facing professionals
Course summary :This course offers learners a comprehensive understanding of cultivating a customer-focused mindset in marketing and sales. Covering key topics such as identifying customer needs, building relationships, and creating effective marketing strategies, learners gain the skills to enhance customer satisfaction, loyalty, and business success.
Course Duration : 25 Minutes
Learner profile : Customer-facing professionals
Course summary :This course offers learners a comprehensive understanding of cultivating a customer-focused mindset in marketing and sales. Covering key topics such as identifying customer needs, building relationships, and creating effective marketing strategies, learners gain the skills to enhance customer satisfaction, loyalty, and business success.
Customer Service Etiquette and Professionalism
Course Type : Self paced learning course
Course Duration : 30 Minutes
Learner profile : Customer-facing professionals
Course summary :This course enhances your understanding of customer service excellence, focusing on building positive customer interactions and professional behavior. Through practical insights and engaging activities, you'll develop essential skills to create lasting impressions, handle challenges gracefully, and cultivate strong customer relationships that drive business success.
Course Duration : 30 Minutes
Learner profile : Customer-facing professionals
Course summary :This course enhances your understanding of customer service excellence, focusing on building positive customer interactions and professional behavior. Through practical insights and engaging activities, you'll develop essential skills to create lasting impressions, handle challenges gracefully, and cultivate strong customer relationships that drive business success.
Customer Relationship management
Course Type : Self paced learning course
Course Duration : 30 Minutes
Learner profile : Customer-facing professionals
Course summary :This course is designed to equip participants with the knowledge and skills necessary to implement and leverage CRM strategies effectively within an organization.
Course Duration : 30 Minutes
Learner profile : Customer-facing professionals
Course summary :This course is designed to equip participants with the knowledge and skills necessary to implement and leverage CRM strategies effectively within an organization.
Customer Support and Feedback Handling
Course Type : Self paced learning course
Course Duration : 30 Minutes
Learner profile : Customer-facing professionals
Course summary :This course offers a thorough grasp of customer support and feedback handling for business officials and client-facing staff. It focuses on employee roles, feedback types, problem-solving, prompt action, and best practices for issue resolution to boost satisfaction and success.
Course Duration : 30 Minutes
Learner profile : Customer-facing professionals
Course summary :This course offers a thorough grasp of customer support and feedback handling for business officials and client-facing staff. It focuses on employee roles, feedback types, problem-solving, prompt action, and best practices for issue resolution to boost satisfaction and success.
Building Rapport with Customers
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Customer-facing professionals
Course summary :This course is designed to provide an overview of Building Rapport with Customers by covering the fundamentals of rapport building, techniques to surmount resistance using the right phrases, the application of the “What Else” treatment, the power of apologizing to customers, and graceful ways to end customer conversations.
Course Duration : 20 Minutes
Learner profile : Customer-facing professionals
Course summary :This course is designed to provide an overview of Building Rapport with Customers by covering the fundamentals of rapport building, techniques to surmount resistance using the right phrases, the application of the “What Else” treatment, the power of apologizing to customers, and graceful ways to end customer conversations.
Sales forecasting
Course Type : Self paced learning course
Course Duration : 25 Minutes
Learner profile : Sales and marketing professionals
Course summary :This Sales forecasting course focuses on the techniques for predicting future sales based on historical data and market trends. It covers quantitative methods, data analysis, and tools for informed business decision-making.
Course Duration : 25 Minutes
Learner profile : Sales and marketing professionals
Course summary :This Sales forecasting course focuses on the techniques for predicting future sales based on historical data and market trends. It covers quantitative methods, data analysis, and tools for informed business decision-making.
Influencer Marketing
Course Type : Self paced learning course
Course Duration : 20 Minutes
Learner profile : Sales and marketing professionals
Course summary :This course provides a comprehensive understanding of Influencer Marketing by exploring the influencer marketing ecosystem, identifying the right influencers, developing effective influencer marketing strategies, creating engaging content, measuring campaign success, and understanding the future of influencer marketing.
Course Duration : 20 Minutes
Learner profile : Sales and marketing professionals
Course summary :This course provides a comprehensive understanding of Influencer Marketing by exploring the influencer marketing ecosystem, identifying the right influencers, developing effective influencer marketing strategies, creating engaging content, measuring campaign success, and understanding the future of influencer marketing.