Courses in Sales & Marketing Excellence

Introduction to Behavioural Economics

 Course Type : Self paced learning course   
 Course Duration : 25 Minutes   
 Learner profile : Sales and marketing professional   
 Course summary : The learner will understand how behavioral economics differ from traditional economics and the important concepts associated with behavioral economics.

Psychology in Behavioural Economics

 Course Type : Self paced learning course   
 Course Duration : 25 Minutes   
 Learner profile : Sales and marketing professional   
 Course summary : The learner will get insights about the psychology related to behavioural economics and the emotional triggers that influence consumer's buying behaviour.

Behavioural Economics In Business

 Course Type : Self paced learning course   
 Course Duration : 35 Minutes   
 Learner profile : Sales and marketing professional   
 Course summary : The learner will get to know the impact of behavioural economics on business and the significance of behavioural economics in product design.

Introduction To Digital Marketing

 Course Type : Self paced learning course   
 Course Duration : 20 Minutes   
 Learner profile : Junior employees and one who wants to understand digital marketing   
 Course summary :The course explains how digital marketing is essential for today's businesses, various social media channels that are used to market brands and companies online.

Email Marketing

 Course Type : Self paced learning course   
 Course Duration : 20 Minutes   
 Learner profile : Junior employees and one who wants to understand digital marketing   
 Course summary : The course deals with one of the most fundamental digital marketing channels - email marketing, understanding the elements of email marketing, types of email marketing, and the ways to review email marketing campaigns.

Social Media Marketing

 Course Type : Self paced learning course   
 Course Duration : 20 Minutes   
 Learner profile : Junior employees and one who wants to understand digital marketing   
 Course summary : The course explains how social media marketing allows businesses to build their brand, drive sales, and connect with the audience effectively. The course also gives insight about the types of social media platforms, social media analytics, and its influence on the business.

Content And Blog Marketing

 Course Type : Self paced learning course   
 Course Duration : 20 Minutes   
 Learner profile : Junior employees and one who wants to understand digital marketing   
 Course summary : The course deals with content and blog marketing that has proved to influence the purchasing decisions of customers.

Affiliate Marketing

 Course Type : Self paced learning course   
 Course Duration : 20 Minutes   
 Learner profile : Junior employees and one who wants to understand digital marketing   
 Course summary : The course deals with affiliate marketing, its types, and ways to monitor affiliate marketing campaigns and establish trust among the audience.

Mobile Marketing

 Course Type : Self paced learning course   
 Course Duration : 20 Minutes   
 Learner profile : Junior employees and one who wants to understand digital marketing   
 Course summary : The course provides insight on the principles of mobile marketing, its types, and the ways to review mobile marketing campaigns.

Search Engine Marketing (SEM)

 Course Type : Self paced learning course   
 Course Duration : 20 Minutes   
 Learner profile : Junior employees and one who wants to understand digital marketing   
 Course summary : The course provides insight on the key aspects of SEM, its types and strategies that are foundational for increasing brand awareness.

Search Engine Optimization (SEO)

 Course Type : Self paced learning course   
 Course Duration : 15 Minutes   
 Learner profile : Junior employees and one who wants to understand digital marketing   
 Course summary :The course helps understand how Search Engine Optimization (SEO) drives the quality and quantity of website traffic. The course deals with the fundamentals of SEO, its types, and methods to review SEO campaigns.